AI Trusts Customer feedback. How to turn reviews into AI brand visibility?

How Customer Reviews Can Make Your Brand the One AI Recommends

60 minutes with Trustpilot and 87seconds.

Your customers are no longer just comparing search results. They're asking AI which brand to choose. And AI often gives them a single answer.

To generate that answer, AI relies on sources it trusts. Your website is only a small part of the equation, accounting for just 5–10% of citations (McKinsey, 2025). The rest comes from what others say about your brand.

Alongside media outlets, forums, and industry experts, customer reviews play a major role. When AI explains why it recommends a brand, it often summarizes what customers are saying about it. But first, AI needs to be able to find and understand those reviews, in the right places.

In this first masterclass, the Trustpilot team and 87seconds experts will show you how to turn customer reviews into a powerful driver of AI visibility, citations, and recommendations.

What You'll Learn

How AI reads, summarizes, and cites customer reviews

Why a highly rated brand can still be missing from AI-generated answers

What Trustpilot is seeing when it comes to the role of reviews in AI recommendations

How to make your reviews accessible and understandable to AI across markets and languages

The 87seconds methodology: from assessing your AI visibility to creating content that gets cited

Agenda (60 Minutes)

• The Challenge: How AI decides which brands to recommend (10 min)
• Trustpilot's Perspective: Customer reviews as a trusted source for AI (30 min)
• The 87seconds Methodology: Turning customer reviews into AI recommendations (20 min)

Speakers

• Sophie Tobin, Senior Partner Manager, Trustpilot
• Taoufik Jamil, SEO & GEO Expert, Vanksen, part of 87seconds Group

Who Should Attend?

Marketing, digital, e-commerce, brand, and customer experience leaders at international brands.