About this event
Over 100 million people are expected to tune into football’s biggest event of the year. With commercials running at $7 million per spot and hotel rooms in Las Vegas averaging over $850 on game night, the opportunities for brands to get in front of viewers are endless. But which brands are leaving a lasting impression with sports viewers, both those attending in-person and ones watching at home? And what economic implications does the game have on tourism and brands making a splash in-person?
Join Matt Britton, Founder & CEO, Suzy, with special guests Jameson Fleming, Managing Editor, Adweek; Ricardo Aspiazu, VP Creative & Brand Management, Verizon and Dr. Marcus Collins, Professor in Residence for our latest webinar, State of the Consumer: The Economics of the Big Game on February 8 at 1 PM EST. They’ll give you the play-by-play of what to expect going into the big game and what this means for brands throughout 2024. Tune in for:
- The latest in consumer viewing plans
- How consumers are spending beyond the game
- The advertisers to watch out for during this year’s promotions
Hosted by
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Guest speaker
Jameson Fleming Managing Editor @ AdweekG
Jameson Fleming is ADWEEK’s managing editor for marketing and agencies. He’s previously held roles across ADWEEK’s newsroom from news editor to chief of staff. Before ADWEEK, Jameson held social media editor and audience development roles at CBS Sports and the Syracuse Post-Standard.
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Guest speaker
Ricardo Aspiazu Creative & Brand Management @ VerizonG
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Guest speaker
Dr. Marcus Collins Professor in ResidenceG
Dr. Marcus Collins is a renowned authority on digital marketing, consumer behavior, and strategic branding. He will be sharing his valuable insights on how AI is revolutionizing consumer behaviors and how businesses can adapt to thrive in this new landscape. Marcus is a recipient of Advertising Age's 40 Under 40 award and an inductee into the American Advertising Federation’s Advertising Hall of Achievement. Most recently, he was recognized by Thinkers50 and Deloitte among their class of 2023 Radar List of 30 thinkers with the ideas most likely to shape the future. All attendees will receive a copy of Marcus’s new best-selling book, For the Culture.
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Guest speaker
Matt Britton Founder & CEO @ SuzyG
Matt Britton is the CEO of Suzy and widely known as one of America’s leading expert on the millennial generation having consulted for over half of the Fortune 500 over the past two decades. In 2002 Matt founded MRY, a digital and social media marketing services agency, which he would grow from a one-person startup to a global powerhouse with over 500 employees. Over the course of Matt’s 14-year career at MRY, the agency he founded helped prominent Global corporations including develop innovative strategies and successfully launch products aimed at the Millennial Generation. In 2011, MRY was acquired by the Publicis Groupe. In 2016, Matt joined CrowdTap as CEO, a company he incubated and spun-off from MRY in 2011. In 2017 Crowdtap was renamed as Suzy, a consumer intelligence platform by bringing the voice of real consumers directly to brands at scale and at the speed of culture.
Suzy
Smarter insights, faster decisions. With Suzy’s AI-powered, connected research platform, test more and guess less. In other words: assume nothing.
