Toluna invites you to their event
About this event
Creator-led content has become an essential part of the marketing mix, but as brands increase their investment, important questions remain. What makes creator content effective? Should it be evaluated differently from traditional advertising? And how can brands ensure that engaging content actually delivers results?
Join Toluna as we separate hype from effectiveness, exploring why the fundamental principles of successful advertising still apply to creator led content, and what our creative testing research reveals about the elements that drive attention, brand memorability, and impact.
Drawing on research and real-world creative examples, we'll share practical learnings to help marketers develop, evaluate, and optimize creator led advertising that doesn't just entertain audiences, but delivers for brands.
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Speaker details:
Rick Candelaria is SVP, Head of Solutions at Toluna, bringing over 25 years of experience in marketing research, including senior roles at Kantar. He spearheaded the development of ACT Instant, the industry's first AI-powered ad pre-testing solution, and has been involved in evaluating tens of thousands of ads throughout his career. A frequent speaker at industry events, Rick has advised numerous global brands on advertising effectiveness and creative development. He holds an M.S. in Advertising from the University of Illinois at Urbana-Champaign and a B.A. in Communications from Concordia College.
