Digital-First Fundraising: How to Use Google Ads to Reach Ready-to-Give Audiences

How can Google Ads be leveraged to engage donors who are most likely to give?

Explore how to effectively use Google Ads to connect with ready-to-give audiences. With the right approach, you can craft targeted campaigns that turn ad clicks into donations. Don't just compete for attention, win over the supporters who are already looking for a cause like yours.

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In this webinar, you'll explore:

💭How to effectively use Google Ads to reach high-intent donors

💭Best practices for structuring, targeting, and writing ad copy

💭Tools and techniques for monitoring and analyzing performance

Learn how you can use your free Ads to more effectively reach your supporters!

📢 About the speaker 📢

Jessica King | Business Lead at Getting Attention

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Jessica is the business lead at Getting Attention, where she helps nonprofits get the Google Ad Grant and manage it effectively to get the most from it. With more than seven years of marketing experience under her belt across social media, search engine optimization, and paid advertising, Jessica has seen a little of everything when it comes to nonprofit marketing.

Prior to her work at Getting Attention, Jessica worked at nonprofits and in higher ed, where she focused on communication and digital marketing. She is passionate about demystifying technology for nonprofits in our increasingly online world. Jessica holds a master's degree in communication from Virginia Tech. In her free time, you can find her reading, cooking a new recipe, or hanging out with her cats, Benny and Olive.