About this event
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PR budgets are being reduced, and PR professionals are doing a lot with less. Data gathered in June 2023 from the world’s 100 most powerful communicators found that there has been a drop in public relations investment in the past 12 months of more than $1bn, from $4.8bn to $3.7bn. At the same time, many PR professionals claim to experience burnout and do unpaid work.
It’s time to take action and make savings where possible. Reviewing workflows and how time is spent is the quickest way to spot inefficiencies and make PR budget savings.
But is ‘Doing it yourself’ the answer?
In this webinar, CoverageBook’s Stella Bayles and Medianet’s Amrita Sidhu discuss:
- Why the PR industry is experiencing a downturn
- Why ‘doing it yourself’ is costing your stakeholders thousands
- How to take action to prevent your budget being reduced
- The tech-stack you should invest in to improve your workflow
Hosted by
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Guest speaker
Stella Bayles Director at PR tech CoverageBook @ CoveragebookG
Stella Bayles is co-founder of PR reporting tool CoverageBook PR & host of the PR Resolution podcast. She’s also the author of ‘PRs Digital Resolution’ - an ebook on using SEO in PR. Prior to working in tech Stella spent 14 years agency-side, first in PR, then specializing in SEO-PR; one of the first practitioners to combine marketing disciplines in 2009; Her unique approach in using SEO to measure PR led to client growth, multiple awards & increased agency revenue by 85%.
Medianet
Medianet all-in-one PR software that makes it easy to execute your media relations strategy. Connecting you with media contacts and outlets to get your story told.
