About this event
Retail generates a staggering amount of data - over 40 petabytes per hour. Meanwhile, according to Forrester, nearly 50% of brands say unifying online and instore operations and data will be their biggest challenge over the next few years.
In this webinar, systems integrator and data analytics specialist, Objectivity, will discuss the best ways for retailers to harness both third and first-party data for competitive advantage. They will also explore emerging best practices to overcome challenges associated with capturing the right data, processing it at speed and sharing it effectively to enable more informed strategic decision-making, as well as next best actions.
Objectives:
- Gain insight on the volume, velocity and variety of data required to maximise competitive advantage today.
- Learn how best to use data analytics to optimise the customer experience and better match supply with demand.
- Understand emerging data gathering and analytics best practice to innovate, differentiate and compete
British Retail Consortium
Our mission is to make a positive difference to the retail industry and to the customers it serves.As the go-to trade association for UK retail businesses, our mission is to make a positive difference to retail, its customers and the community, today and in the future, by by influencing change and delivering member value through our communities, networks and the development of retail's next gener
