About this event
As GenAI is incorporated into almost everything - from art to journalism to social intelligence - it’s often presented as a silver bullet to increase productivity, reduce costs…and remove the need for humans altogether.
But the reality is different. As this year’s State of Social Listening shows, whilst 94% of social intelligence professionals use genAI, only 3% fully trust AI-generated insights. And probably rightly so.
Whilst AI can remove or speed up certain labour intensive tasks, humans will still be needed to extract meaning from social data. In fact, as GenAI becomes more prevalent, the role of humans will likely become more important. As GenAI content becomes the norm, it will be humans that will determine what quality data looks like. And while AI might speed up time to findings, it will be humans who will provide the context to turn them into meaningful insight.
Join YouScan and our panel of experts as they discuss the findings from this year’s State of Social Listening to understand how GenAI is developing within our industry and what it means for social intelligence professionals. We’ll discuss:
✅ What’s the role of GenAI in modern social listening?
✅ How much trust should we give over to this technology, and what sort of tasks should we be giving it?
✅ How is GenAI, beyond SITech, impacting the work of social intelligence professionals?
✅ Why might business leaders be planning to invest more in technology than in talent?
Register now!
Hosted by
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Guest speaker
Paige Walker Associate Manager, Consumer Insights @ The Hershey CompanyG
Paige Walker leads social media listening and intelligence for The Hershey Company’s U.S. brands within the Consumer Insights department. She has spent the past several years building the strategy for social listening and intelligence at The Hershey Company and educating stakeholders about its benefits. Her work is delivered to 10+ teams to provide product feedback, brand health, campaign performance, competitive intelligence, category analysis, crisis monitoring, and more. Paige was recently recognized as one of the top 50 most influential people in social intelligence by The Social Intelligence Lab for 2025.
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Team member
Jillian Ney Founder @ The Social Intelligence LabT
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Guest speaker
Rob Hanson Senior Manager, Social Intelligence & Operations @ Keurig Dr PepperG
Rob Hanson is the Senior Manager of Social Intelligence and Operations for Keurig Dr Pepper. He works cross-functionally to support a variety of teams to uncover actionable insights through digital data sources to help inform decision-making. Rob’s background is in full-stack marketing with an emphasis on social media. Before Keurig Dr Pepper, he worked for different tech startups (DraftKings, Starry, TelTech) where he held roles across media, user acquisition/retention, content, and growth
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Guest speaker
Leo Lytvynenko CEO @ YouScanG
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Guest speaker
Rotem Hinkis Senior Associate Director @ APCO WorldwideG
Rotem Hinkis is a Senior Associate Director at APCO Worldwide, based in London. She leads global teams in synthesizing business intelligence, online behavioral data and integrated AI-driven research methodologies into integrated communications strategies.
The Social Intelligence Lab
Advancing the value of social and internet data as a source of insight.We are a global community dedicated to advancing the value of social and internet data as a source of insight.
