File It Right - A Walkthrough of the Trademark Application Process

You’ve got the brand. Now it’s time to protect it. File It Right is a live workshop designed to walk you step-by-step through the federal trademark application process, without the confusion, legal jargon, or “hope for the best” energy.

Whether you’re planning to DIY your application or just want to understand the process before handing it off to a pro, this workshop will help you confidently navigate what the USPTO actually needs from you and what’s at stake if you get it wrong.

We’ll cover:

• What you really need before you apply (hint - it’s more than just a good name)
• Key decisions you’ll make in the application—and how to make them wisely
• Common mistakes that get applications rejected or delayed
• How to file an Intent-to-Use vs. In-Use application
• Real-time walkthrough of the USPTO online system
• What to expect after you click submit

You’ll leave knowing exactly what to do, what to avoid, and how to move forward with clarity and confidence, whether you file it yourself or outsource it later.

Presenter: Krizia Verplancke

Event Info: 03/11/2026 6:00 to 7:00 PM

Online

About Law & Owner: This webinar is part of our ongoing Law & Owner program—designed to help entrepreneurs navigate the legal side of business with confidence. Offered twice per month, these sessions equip small business owners with practical tools to protect and grow their ventures. From contracts and intellectual property to compliance and risk management, each workshop breaks down complex legal topics into clear, actionable steps. Whether you’re launching a startup or scaling your company, Law & Owner helps you safeguard your hard work and build a business on a strong legal foundation.