Fixing an Underperforming Ad Grant for Environmental Nonprofits

Is your Ad Grant failing to attract volunteers, donors, or advocates when you need them most? This webinar walks through the specific challenges environmental nonprofits face with low spend, poor engagement, and missed intent. We’ll show how small strategic shifts can unlock more visibility and higher-quality clicks. For organizations fighting for awareness in a crowded space, these fixes can directly impact reach and results. Join us!

📆 Register now to save your spot. Recording included.

Note: By registering for this webinar, you consent to receive communications from Getting Attention using the contact information you provide.

What we'll discuss:

• What Ad Grant underperformance looks like for environmental nonprofits
• How Google evaluates nonprofit ads and decides which campaigns are allowed to scale
• The most common reasons environmental campaigns stall or attract low-quality traffic
• How to diagnose what’s holding your account back and where to focus next

📢 About the speaker 📢

Malou De Gracia | Nonprofit Education Specialist at Getting Attention

Connect on LinkedIn

Malou is the Nonprofit Education Specialist at Getting Attention, where she helps nonprofits learn more about the Google Ad Grant and how to manage it effectively. With more than 20 years of experience, including more than seven years of experience in marketing and technology, Malou is well-versed in the demands of the digital era.

Prior to her work at Getting Attention, Malou was a moderator for a leading nonprofit education platform, where she planned and hosted free educational webinars on topics ranging from search engine optimization, donor engagement, fundraising tips, and more. Most recently, she worked in the mission-driven sector, advising organizations on improving their search outcomes. She brings that wealth of knowledge and deep understanding of the needs of nonprofits to her webinars for Getting Attention.

In her free time, you can find Malou collecting pottery (she'd make her own if she had the equipment!) and propagating her houseplants.