Why & How To Trust The Google Ads Algorithm

It’s no secret that Google is investing heavily in its machine learning driven features (Performance Max, Broad Match, and Smart Bidding) and encouraging advertisers to adopt them.

We’ve seen this divide advertisers. Some have embraced it and seen great results, while others have struggled and retreated to manual optimisation, losing confidence and being left frustrated.

Although machine learning simplifies aspects of account management, the right campaign setup and feeding the algorithm accurate data are fundamental for driving performance.

In this webinar, we will share the best practices for implementing Google’s new machine-learning features so you can confidently use them.

What you will learn:

• Common mistakes when implementing Google’s automation
• The best practice setup for getting the most out of the algorithm
• Practical examples of clients successfully embracing Google’s automation

How to join the conversation:

We will use polls, live chat and Q&A throughout to address your challenges and bring you into the discussion.

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