The Futureproof Nonprofit: How to Get Donors in the Door (& Keep Them There)

In some ways, the donor journey is like a romantic relationship. Not only do you have to stand out in a sea of competing organizations and brands, but you also have to give them a reason to keep coming back to support you year after year.

In this webinar, two nonprofit fundraising experts Jessica King and Teresa Hatfield will cover everything you need to know about acquiring donors affordably through smart marketing and turning them into valued, recurring supporters through hyper-personalized, engaging, and automated digital fundraising.

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In this webinar you'll learn:

💡 How the Google Ad Grant can get more new supporters on your website

💡 How to make your website as donor-friendly as possible

💡 How to nurture donors over time to earn more donations

📣 About the Presenters 📣

Jessica King

Business Lead at Getting Attention

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Jessica King is the business lead at Getting Attention, where she brings together experienced Google Ads experts from all over the world to help nonprofits get the Google Ad Grant and manage it more effectively. Whether you’re new to the Google Ad Grant or have been using it for years, Getting Attention can help you stay in compliance, set a strategy, get more conversions, and understand your results.

Prior to Getting Attention, Jessica worked at nonprofits and in higher ed, where she focused on communication and digital marketing. Most recently, she worked in search engine optimization in the mission-driven sector.

Teresa Hatfield

Account Executive at Gravyty

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Teresa is an Account Executive at Gravyty. Over the last 10 years, she’s had the opportunity to work at a number of social service organizations, including Brothers Big Sisters Twin Cities. Her fundraising experience includes: crafting annual appeal campaigns, developing peer-to-peer strategy, managing large-scale fundraising events, and creating new stewardship initiatives. Her role with Gravyty allows her to put this experience to use every day, working with tons of unique organizations and missions.