About this event
Back in 2019, Fortune surveyed its 500 top companies. Only 7 percent of CEOs felt that their companies should focus on profit without purpose. By the middle of the pandemic last year, purpose had become a corporate essential: "When companies fully leverage their scale to benefit society, the impact can be extraordinary" (McKinsey).
But in these times of remote working, human disconnection and sheer unpredictability, how can a business communicate its purpose to customers and employees? How can they do this with consistency and authenticity?
In this session, Richard Thomson, MD of Kaptcha, alongside clients including NSPCC, Fortnum and Mason and Provident Financial Group will explain how to truly put purpose to work, connecting meaningfully with your communities.
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I work with the content marketing industry, both in the UK and overseas. Working closely with publishers, agencies, and in-house content creators, the team and I are able to continuously help educate those in the industry, whilst engaging and growing the wider content community.