About this event
Coronavirus is forcing marketers to re-evaluate their strategies during the crisis and it looks increasingly certain that it will bring an exogenous recession in 2020-2021. While no two downturns are exactly alike, we can still learn from past marketing and branding strategies. How should we communicate to our customers? What marketing strategies should we use to survive a recession so that our brand will thrive when it ends?
This session will navigate and summarise the latest researches and will present a series of suggestions and examples of how to pivot your marketing during the crisis, and how to return to “normal" after.
Hosted by
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Team member
Rob John Managing Director @ The CMAT
I work with the content marketing industry, both in the UK and overseas. Working closely with publishers, agencies, and in-house content creators, the team and I are able to continuously help educate those in the industry, whilst engaging and growing the wider content community.
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Guest speaker
Giuseppe Caltabiano Rock ContentG
