NIQ invites you to their event
About this event
Snackonomics Part II builds on the foundation of Part I with a fresh look at how snacking continues to evolve in an increasingly complex consumer landscape. The session opens with a brief recap of key themes and timely industry takeaways, then dives deeper into how shoppers define snacks today, what’s driving their choices, and how context, from everyday routines to seasonal, cultural, and life-stage moments, continues to reshape snacking behavior.
Carly & Chris will explore the ongoing tension between functional, purposeful snacking and indulgent, pleasure-led moments, highlighting what this balancing act means for brand growth. The discussion will also address the latest forces influencing demand, including health-forward behaviors, economic pressures, policy shifts, and heightened expectations around ingredients and transparency. As competition intensifies, we’ll underscore why brand trust remains a critical lever for relevance, loyalty, and long-term success.
What you’ll learn:
NielsenIQ (NIQ) is a leading consumer intelligence company that delivers the Full View™ —the most complete and clear understanding of consumer buying behavior that reveals new pathways to growth for retailers and brands.
