Essentials of Opportunity-based Marketing and How to Get Started

The shift from lead- to opportunity-based marketing is here, and teams need to identify every opportunity across their waterfall if they want to accelerate revenue. However, this isn't an easy task when demand processes focus on individuals and not buying groups and opportunities.

In this workshop, Meg Floyd, Product Marketing Lead at SalesboxAI, will discuss why the leading B2B marketing teams are shifting to opportunity-based marketing, and the steps you can take to develop a content plan and strategy that aligns to it.

At the end of the workshop, attendees will learn:

• What is Opportunity-based marketing and why it matters
• ​How to prepare with a content plan
• Develop a content strategy that helps detect and engage opportunities
• ​Score and prioritize Opportunities in the Revenue Waterfall

We will also share the Opportunity Content Planning tool we use to map campaigns with our clients so you can follow along and apply what you're learning in real-time.