About this event
All businesses should prepare to be confronted with this single question: ‘What role does your brand play in promoting sustainability?’
That’s because the vast majority of Millennial and Gen Z consumers in the US, Canada, and the UK believe that the pandemic has slowed or reversed action against climate change. To take a stand against these concerns, consumers are progressively purchasing “green” products and aligning with brands whose services are environmentally focused.
Join Eric Koivisto, SVP of Client Development, and Jeremy Mullin, VP of Public Affairs at Savanta, to discover how you can keep up with the changing landscape of consumer behavior and their amplified focus on sustainability. In this session, they will review and discuss Savanta’s newly released Eco Index 2021 research study that reveals consumer stances on a range of environmental issues and highlights the action they expect brands to take now, and in the future.
In this webinar, we’ll discuss:
- Sustainability Trends: How to practice sustainability and drive eco-economic recovery
- Consumer Perceptions: Consumer sentiments and purchasing trends for green products
- Marketing Solutions: Tips for effectively marketing to eco-friendly audiences
Hosted by
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Guest speaker
Jeremy Mullin VP, Public Affairs @ SavantaG
Jeremy brings 12+ years of experience supporting many of the world’s leading brands and NGO, government, academic, and think tank clients with evidence-based decision-making. A trained researcher with an MBA in innovation, he helps clients position innovative thinking at the core of their business.
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Guest speaker
Eric Koivisto SVP @ SavantaG
Eric has joined Savanta recently as SVP, with various experience in brand marketing, starting his career at global ad agencies, moving client-side to launch and manage the global Microsoft brand, and moving on to lead marketing in various start-ups.
Greenbook
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