The New Rules of PR

Following the sold-out webinar series earlier in the year discussing the future of content marketing and the importance of zero-party data, the Prohibition team is back to deliver its next session – discussing ‘The New Rules of PR’. The session will discuss what has changed in Public Relations and why it’s more important than ever to adapt to the changing playing field – or risk being left behind.

With almost real-time data available now to the sector, can the PR sector create a more agile process to measure success and refine activity to deliver better business results.

This 1hr session will cover:

· The first Public Relations firm

· What’s changing? Old vs New Media and the growth of social media

· The new PR – More than just drafting a press release

· Case studies and examples to inspire your next innovative PR campaign

· Summary discussion – and how we can help

WHO WILL THIS BE RELEVANT FOR?

‘The New Rules of PR’ is aimed at those in the industry, seeking to keep up with the expanding role of a Public Relations professional. This session will also prove insightful for businesses, who will leave the session ready to take full advantage of the new, innovative ways to better understand and communicate with its audience after learning the tricks of the trade and gaining inspiration from some inspiring case studies.

Anyone wishing to understand how PR has changed and evolved, and how to keep-up these changes, will certainly benefit from attending this session.

Please note this event is not open to other agencies or consultants. We do provide paid training in this space if you are interested.

About Prohibition PR

Prohibition is listed in Prolific North’s Top 15 PR Agencies and is currently their PR Agency of the Year 2019-20 having also won a number of industry awards in 2020, 2019, 2018 and 2017 including Best Consumer Relations Campaign and Best Integrated Campaign 2019 and Best use of Social Media 2019.

This agile dynamic consultancy has been described by the CIPR as: “An agency with clear differentiation in their market sector. Its commitment to nurturing the industry's young talent is not just laudable, but also has a clear business goal as they seek to build a regional powerhouse”.

THE SPEAKER

Chris Norton is the founder and managing director of the CIPR's Outstanding PR Consultancy 2019-20 Prohibition, and an award-winning crisis management practitioner with more than twenty years’ PR experience having worked both in-house and in a number of international consultancies.

Chris set up the UK’s first word-of-mouth marketing consultancy and the body that represented the industry, he is a regular winner of the “Best Use of Social Media” and "Best Integrated Campaign" awards. He is also a regular speaker on online communications and his Norton’s Notes blog is listed as the 7th most influential PR and social media blog in the UK.

In 2013, Chris co-authored the CIPR’s Social Media Handbook “Share This Too” which went on to become the fastest-selling social media book on Amazon. He was a part-time lecturer on Digital Communications at Leeds Beckett University and also sat on the CIPR Committee as its social media coordinator. Chris has delivered social campaigns for clients such as: Sony Ericsson, Ronseal, Goldsmiths, Watches of Switzerland, Interflora, The Royal Shakespeare Company, Meadowhall, George Foreman, Russell Hobbs and Hallmark Cards.