Improvado invites you to their event

Next-Level Creative Optimization: How to Unlock 80% CTR Growth with Clean Data & AI

About this event

Many marketing teams still approach creative optimization as guesswork. But what if you could consistently deliver measurable ROI lifts—by letting clean data and AI guide every decision?

In this webinar, you'll see the exact process behind a campaign that achieved an 80% higher click-through rate, 46% more engaged site visitors, 31% lower cost-per-purchase, 97% cost reduction, and launched in half the usual time.

What you'll learn:

  • How to establish clean, reliable marketing data that drives real performance
  • Why top brands use performance data from day one to shape creative direction
  • Which specific data points matter most—and how to feed them into AI-powered workflows

Speakers:

Michael Neveu
Michael Neveu
VP, Strategic Data Solutions - Global at Monks
Peter Cloutier
Peter Cloutier
Head of Solution Engineering at Improvado

By the end of the webinar, you’ll know how to build a unified, actionable marketing dataset, then activate it with AI to deliver personalized, high-performing creative at scale.

Hosted by

  • Team member
    T
    Peter Cloutier Head of Solutions Engineering @ Improvado

    As an active member of San Francisco’s burgeoning AI scene, Peter is at the forefront of the AI-powered marketing analytics revolution, leveraging his experience to help design and implement solutions for the world's most impressive organizations.

  • Guest speaker
    G
    Michael Neveu VP, Strategic Data Solutions - Global @ Monks

    Michael helps organizations harness AI and data to drive meaningful business outcomes. With a background as a full-stack developer and cloud architect, he brings deep technical expertise to his current role leading cross-functional teams. He focuses on translating AI/ML into practical solutions, like predictive modeling, personalization, and optimizations that improve performance across marketing, product, and operations.

Improvado

Improvado is an AI-powered marketing intelligence and analytics platform designed for marketing and analytics teams to unlock the power of data to drive impactful business decisions.