About this event
Many marketing teams still approach creative optimization as guesswork. But what if you could consistently deliver measurable ROI lifts—by letting clean data and AI guide every decision?
In this webinar, you'll see the exact process behind a campaign that achieved an 80% higher click-through rate, 46% more engaged site visitors, 31% lower cost-per-purchase, 97% cost reduction, and launched in half the usual time.
By the end of the webinar, you’ll know how to build a unified, actionable marketing dataset, then activate it with AI to deliver personalized, high-performing creative at scale.
Hosted by
As an active member of San Francisco’s burgeoning AI scene, Peter is at the forefront of the AI-powered marketing analytics revolution, leveraging his experience to help design and implement solutions for the world's most impressive organizations.
Michael helps organizations harness AI and data to drive meaningful business outcomes. With a background as a full-stack developer and cloud architect, he brings deep technical expertise to his current role leading cross-functional teams. He focuses on translating AI/ML into practical solutions, like predictive modeling, personalization, and optimizations that improve performance across marketing, product, and operations.
Improvado is an AI-powered marketing intelligence and analytics platform designed for marketing and analytics teams to unlock the power of data to drive impactful business decisions.