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About this event
AI isn’t here to replace researchers. It’s here to help scale insight-driven storytelling. In this session, you’ll walk through a real, end-to-end study to see how researchers are using AI to uncover patterns, tensions, and moments of truth across quant and video data, while keeping human judgment and empathy at the center.
You’ll explore how AI can accelerate analysis without losing nuance, connect quantitative and qualitative inputs in more meaningful ways, and give researchers more time to focus on interpretation and influence. This is a practical look at how AI can support—not replace—the craft of insight storytelling.
If you're working with complex, mixed-method research and want to build stories that resonate, this session will provide you with a clear framework to turn raw data into decision-ready narratives.
What You’ll Learn:
Hosted by
Alexis White is a seasoned insights and analytics leader with over a decade of experience translating complex data into clear, actionable business strategy. At Knit, she partners directly with clients to design rigorous research and apply advanced analytics and AI-enabled approaches to deliver practical, decision-ready insights. Throughout her career, Alexis has led research initiatives across industries to deepen understanding of consumer behavior, optimize product strategy and drive measurable outcomes. Known for bridging methodological rigor with real-world application, she brings deep expertise in research design, insight synthesis and the responsible use of AI to scale and strengthen modern insights practices.
Greenbook is a global leader in providing events, publications, and digital resources for market research, marketing, and business professionals.
