About this event
Merchants have access to more shopper data than ever before, but data alone doesn't drive decisions. The real challenge is transforming shopper signals into actions that deliver business results.
Join NielsenIQ and Whole Foods for an inside look at how today's merchants use incrementality, product attributes, and behavioral insights to navigate complex decisions where competing priorities, trade-offs, and accountability are always in play.
Hosted by
NielsenIQ (NIQ) is a leading consumer intelligence company that delivers the Full View™ —the most complete and clear understanding of consumer buying behavior that reveals new pathways to growth for retailers and brands.