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Turning Shopper Signals into Action: A New Playbook for Merchants

About this event

Merchants have access to more shopper data than ever before, but data alone doesn't drive decisions. The real challenge is transforming shopper signals into actions that deliver business results.

Join NielsenIQ and Whole Foods for an inside look at how today's merchants use incrementality, product attributes, and behavioral insights to navigate complex decisions where competing priorities, trade-offs, and accountability are always in play. 

Hosted by

  • External speaker
    E
    Calais Clark Principal Merchandising Analyst @ Whole Foods Market
  • External speaker
    WR E
    Wendy Rigterink VP, Retail Analytics @ NielsenIQ
  • Team member
    MH T
    Matthew Hendricks Director of Retail Analytics, North America @ NIQ

NIQ

NielsenIQ (NIQ) is a leading consumer intelligence company that delivers the Full View™ —the most complete and clear understanding of consumer buying behavior that reveals new pathways to growth for retailers and brands.