Are your campaigns making promises to your customers? They should.

Our industry uses the terms “brand” and “brand building” freely, which is great for us, because we know what they mean. But people outside of marketing? Not so much. Non-marketers don’t always get what we’re trying to do and why brand work is important, making it harder to get buy-in.

Luckily, LinkedIn has a new model to solve these problems; it’s called ‘Promise to the Customer’. And they’ve invited Josiah and Jeeves to their HQ to explain it. 

In this session, LinkedIn’s Jann Schwarz and Jeff Lancaster, will answer these questions: 

• Why is a Promise To The Customer an advantage across the whole organization, not just the marketing department? And why is it easier to understand?
• Are campaigns that make a promise to the customer more successful than those that don’t?
• Are Promise campaigns better than non-promise campaigns at lower budgets?

When? Wed., Oct 4 @ 1 pm ET

Where? An Internet near you.