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From Click to Subscriber: Turning Search Traffic Into Email Growth

About this event

What if the traffic you’re already getting could be building your email list every day?

This session breaks down how to use the Google Ad Grant to attract the right audience and guide them toward subscribing, with Google Ads supporting that growth.

With rising competition for attention and more zero-click searches, owned channels like email matter more than ever.

Join us to start turning your existing traffic into consistent email growth.


What we'll discuss:

  • How to turn your programs into campaigns that grow your email list
  • How to reach high-intent audiences already searching for what you offer
  • What determines whether a visitor subscribes or leaves
  • Where most nonprofits lose potential subscribers
  • How to turn clicks into a steady stream of email signups


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πŸ“’ About the speaker πŸ“’

Malou De Gracia | Nonprofit Education Specialist at Getting Attention

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Malou is the Nonprofit Education Specialist at Getting Attention, where she helps nonprofits learn more about the Google Ad Grant and how to manage it effectively. With more than 20 years of experience, including more than seven years of experience in marketing and technology, Malou is well-versed in the demands of the digital era.

Prior to her work at Getting Attention, Malou was a moderator for a leading nonprofit education platform, where she planned and hosted free educational webinars on topics ranging from search engine optimization, donor engagement, fundraising tips, and more. Most recently, she worked in the mission-driven sector, advising organizations on improving their search outcomes. She brings that wealth of knowledge and deep understanding of the needs of nonprofits to her webinars for Getting Attention.

In her free time, you can find Malou collecting pottery (she'd make her own if she had the equipment!) and propagating her houseplants.

Getting Attention

Expert Ad Grant Management

Getting Attention is the #1 agency specializing in Google Grant management for nonprofits. We offer expert advice and account management services to help nonprofits maximize their $10,000 monthly Google Ad Grant to reach new audiences.