How to optimize conversion paths for both enterprise and self-serve

If your business has two conversion paths — self-serve and sales-assisted — how do you identify and convert each type of customer?

Join Clearbit CMO, Matt Sornson and Head of Growth Engineering, Brian Hemeryck this Thursday, June 11. We'll show you how to personalize the experience for each type of lead by creating:

• a low-touch, product-led path (hello, freemium and free trial users!)
• and a high-touch, sales-led path where the account reigns supreme

In this 30-minute webinar, you'll learn:

• 5 personalization and workflow tactics our customers use, like dynamic CTAs and strategic lead routing
• What the growth team has done at Clearbit to increase conversion for our ideal customer profile (ICP) — what worked and what didn't

See you Thursday!