On Demand Webinar | How to connect with consumers through Intelligent Packaging

Can intelligent packaging achieve greater consumer engagement?

In the Internet of Things era, packaging needs to be smart and connected. Consumers interact with product packaging on a daily basis which means packaging needs to satisfy a mix of needs such as sustainability, improved product safety, high-quality standards and consumer engagement: enter intelligent packaging.

Smart packaging can drive sales performance

Smart packaging can impact the way a product is marketed. Major brand owners are seeing the value of using the pack to make direct connect with the consumer. For example, the start-up EVRYTHNG IoT has already gathered a consumer base of big players including Mondelez, Coca-Cola, Unilever and Diageo for their disruptive technology which helps connect consumer products to the Web and manages real-time data to drive applications and analytics throughout the product life cycle. 

More than just materials to wrap and protect goods

Previously just a delivery medium, packaging is rapidly becoming an active component of a product, enabling brands to engage with customers and monitor the integrity of their products. As smart packaging technology providers continue to lower cost and raise performance, interest in this sector is growing in the food and beverage industry.

In this webinar:

• We look at the growing interest in the smart packaging segment from key startups to established players
• We spotlight the technology advances and innovations from disruptive players
• Provide an in-depth analysis of these different intelligent packaging technologies

Who should attend the webinar?

• Are you a brand owner eager to find new ways to engage the consumer at the point of sale
• You are challenged by sustainability, product safety and high-quality standards in packaging
• You want to understand what your competitors in the broader food industry ecosystem are doing to achieve greater consumer engagement

Why attend this webinar?

Register for our webinar today to gain insight into some of the industry's most pressing questions; 

• What’s driving the shift towards utilization of more smart packaging technologies? 
• Who are the players embracing smart and connected packaging solutions?
• Where to look for leading technologies and disruptive innovations in this space?  

This webinar will be 30 minutes plus questions and answers. A great chance to ask your pressing questions to our team of experts. You can also post in your questions in advance to prakash.dogra@futurebridge.com

About FutureBridge’s F&N Insider

FutureBridge’s F&N Insider provides decision support and comprehensive coverage of technology innovation and commercialization of 11 evolving trends and challenges that are becoming increasingly critical for players across the food, beverage and nutrition value chain. These trends include those that target ingredients and sourcing (such as Precision Agriculture and Alternative Proteins), transform production and packaging (such as Industrial Manufacturing Innovations), and deliver novel consumer experiences (such as Clean Labeling and Personalized Nutrition).

Contact us to learn more.

See our previous webinars:

Alternative Proteins: Small Bites Towards a Meatless Future - disruptions to the protein market