Click-Worthy Copy: Writing Google Ads for Nonprofits

Are your Google Ads getting seen but not clicked?

Learn how to write stronger headlines, smarter descriptions, and mission-driven copy that resonates with searchers and Google alike. Join us to learn practical strategies that turn your mission into messages people can’t ignore.

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Note: By registering for this webinar, you consent to receive communications from Getting Attention using the contact information you provide.

In this webinar, we'll explore:

• Write headlines and descriptions that grab attention and drive action
• Boost CTR, conversions, and Quality Score with stronger ad copy
• Align your ad messaging with your landing pages and mission
• Test, refine, and keep your Google Ads performing their best

📢 About the speaker 📢

Malou De Gracia | Nonprofit Education Specialist at Getting Attention

Connect on LinkedIn

Malou is the Nonprofit Education Specialist at Getting Attention, where she helps nonprofits learn more about the Google Ad Grant and how to manage it effectively. With more than 20 years of experience, including more than seven years of experience in marketing and technology, Malou is well-versed in the demands of the digital era.

Prior to her work at Getting Attention, Malou was a moderator for a leading nonprofit education platform, where she planned and hosted free educational webinars on topics ranging from search engine optimization, donor engagement, fundraising tips, and more. Most recently, she worked in the mission-driven sector, advising organizations on improving their search outcomes. She brings that wealth of knowledge and deep understanding of the needs of nonprofits to her webinars for Getting Attention.

In her free time, you can find Malou collecting pottery (she'd make her own if she had the equipment!) and propagating her houseplants.