Is Emotional Loyalty Worth Investing In? An Ultimate Guide to Building Loyalty Magic

Does your business need emotional loyalty? Or maybe these days it’s all about discounts and money your customers can save? Is emotional loyalty even a thing?

There are just a few questions we’ll try to answer during our upcoming webinar (September 26th, 9:00 a.m. CEST) on how to create loyalty magic in different industries. After all, setting up a loyalty program is just a start – and often way too little to actually engage customers in the long haul.

Need proof? According to research by Capgemini, as much as 90% of consumers have a negative approach to loyalty schemes they take part in, and after a while, they often stop getting involved with them at all.

That’s why to discover what stands behind true and long-lasting loyalty that generates profits and elevates your brand, we need to take a closer look into the psychology behind customer behavior. Let’s find out what takes your brand from a goods provider to a friend and get to the bottom of the emotional/discount-focused loyalty dilemma once and for all.

Featuring marketing experts such as Adam Posner from The Point of Loyalty, Comarch’s Marlena Półrola, Deepak Pradhan from ADNOC Distribution and Gunther Everaert from Motisha, this webinar will help you understand the tricky balance that building true loyalty takes and show you how to create moments of magic for a next-level customer engagement.

AGENDA

09:00 a.m. CEST - 09:05 a.m. CEST Welcome, Introduction Of The Speakers

Marlena Półrola

09:05 a.m. CEST - 09:15 a.m. CEST What Is Emotional Loyalty?

Question to all

09:15 a.m. CEST - 09:50 a.m. CEST Round Table Discussion

• Is emotional loyalty worth investing in?
• How to satisfy customers’ needs for both connection and discounts?
• What actions help create the bond between a customer and a brand?
• How to measure a loyalty program’s success?

09:50 a.m. CEST - 10:00 a.m. CEST Q&A