About this event
Netflix is amongst the most popular online entertainment providers in the world. Its platform design is award winning and possesses a content library of unrivalled depth. The platform reports hours of user engagement per day, but is it effective?
How do you build a library of content to attend to every need but not paralyse users with choice? What can you do to measure effective engagement in a world where dwell time is king?
About Cameron and Tom
Cameron is the Head of Insight at Progressive Content. An NCTJ qualified journalist, he previously worked for the New Statesman and Press Gazette.
Tom is a Senior Insight Manager at Progressive Content and has worked in content marketing since 2016. He was nominated for the CMA Rising Star Award in 2018.
Hosted by
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Team member
Rob John Managing Director @ The CMAT
I work with the content marketing industry, both in the UK and overseas. Working closely with publishers, agencies, and in-house content creators, the team and I are able to continuously help educate those in the industry, whilst engaging and growing the wider content community.
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Guest speaker
Cameron Sharpe Head of Insight @ Progressive ContentG
Cameron is the Head of Insight at Progressive Content. An NCTJ qualified journalist, he previously worked for the New Statesman and Press Gazette.
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Guest speaker
Thomas Lawrence Senior Insight Manager @ Progressive ContentTL G
Tom is a Senior Insight Manager at Progressive Content and has worked in content marketing since 2016. He was nominated for the CMA Rising Star Award in 2018.
