Product Launches That Work: A Practical, End-to-End Guide

Ever agreed a launch date, only to realise ‘launch’ meant something different to everyone around the table? For your sales team it may be the day you can take an order; for your CEO, the day you announce to the world. And what does it mean to your customers? That gap is one of the places where launches go wrong. Using real-life examples, we’ll walk through what a launch actually is, big issues teams run into, and the practical tools that keep things on track. 

Key takeaways:

• A shared view of what “launch” and “done” mean for your product, before you set a date
• Typical launch issues to watch for, and practical tools to manage them
• How to turn each launch into learning for the next one

Date and time:

Wednesday 30 September 2026

12:00 UK

About our speaker:

Linda is a Product Focus Senior Consultant. She has 20 years of experience in product management from communications, med-tech, and software industries. Linda has worked for companies operating in B2B, B2C, and B2G markets. She is a native Danish speaker and fluent in English.