About this event
It has long been believed that generating vigorous consumer insights are reserved for brands with large budgets and a large team of resources.
We’re here to debunk that myth.
In the fiercely competitive marketplace of today, the decisive edge for brands lies in the depth and quality of consumer insights they possess. Be it identifying trends, discerning product preferences, or deciphering the factors shaping buyer behaviors, the key to achieving brand growth is housed in the wealth of robust consumer insights.
Join GreenBook and quantilope for a free webinar on Thursday, August 3rd at 1 pm ET to hear from insights managers at lean research teams as they share experiences about harnessing technology to equip key stakeholders with a steady flow of high-grade consumer insights that enable strategic decision-making for vital business initiatives.
Throughout this discussion, you’ll learn how compact research teams can make a significant impact — and you’ll gather actionable tips and strategies to deliver insights that will help your organization stand out amidst market clutter and firmly establish yourselves as category leaders.
Don’t let misconceptions limit your insight capabilities. With the right tools and processes, teams of any size can run more high-quality consumer research without needing to be analytics experts or breaking the bank.
What You’ll Learn:
- How to run more high-quality research projects
- How to access and analyze reliable and robust data and consumer insights without large teams
- How to supply your executive team with steady streams of actionable insights
Hosted by
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Guest speaker
Aura Nelson Director of Fan Insights @ KeenG
Aura Nelson is the Director of Fan Insights for KEEN Footwear in Portland, Oregon. With 15 years of experience in the consumer insights industry, she empowers brands to create consumer-centric products and services by embedding cultural, industry, fan, product, and brand health insights into the product creation process. She joined KEEN in January 2022 and has focused on fostering a culture of insights and launching a process that allows for an “always-on” connection with fans.
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Guest speaker
Jenny Bryant Director, Client Development @ quantilopeG
Jenny is an accomplished sales leader and business consultant in the insurance and technology industries. As the Director of Client Development for quantilope, she is responsible for motivating and mentoring client development managers to achieve performance goals with a focus on client relationships, customer life cycle management, product adoption, account expansion, and value selling. She is passionate about developing high-performing sales teams and sales managers. As a business consultant, she has a consistent track record of helping clients plan and execute their strategic vision and goals.
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Guest speaker
Kishan Rana Senior Consumer Insights Analyst @ Flowers FoodsG
Kishan Rana is a Senior Consumer Insights Analyst at Flowers Foods, a leading baking company in the US. Working with renowned brands like Nature's Own and Dave's Killer Bread, he helps drive informed business decisions by conducting qualitative and quantitative research. From packaging and concept testing to advertising and claims analysis, Kishan uncovers valuable consumer insights for their agile and brand teams to ensure solid consumer-backed strategies and deliver delicious bakery foods nationwide.
Greenbook
The Future of InsightsGreenbook is a global leader in providing events, publications, and digital resources for market research, marketing, and business professionals.
