Creating an Unforgettable Unboxing Experience

Deloitte forecasts that ecommerce holiday sales in 2020 are expected to generate between $182 billion and $196 billion in North America this season. With shopping centers and retailers closing their doors this Black Friday, we know that this season will be different.

But, according to Shopify, shoppers acquired during BFCM have a lower lifetime value (LTV) than shoppers acquired at any other time of the year. The key reason is BFCM shoppers either make fewer repeat purchases or never purchase from you again. That is why successful holiday strategies must be built around driving loyalty.

In this expert panel, we will focus on how to move customers from ‘one time’ to ‘repeat’ and from ‘at risk’ to ‘loyal’ through unforgettable unboxing experiences.

What You'll Learn How to:

🎁 Implement the key components of a well-designed unboxing experience.

❇️ Use packaging to create a lasting brand impression.

🤝 Boost customer loyalty with inserts and branded materials.

♻️ Introduce a sustainably-mindset into your future packaging decisions.