About this event
‘Tis the season to harness deep consumer insights that drive end-of-year revenue.
Q4 is the biggest money-maker for the vast majority of businesses, and as a result, organizations tend to lean on historical strategies and demographics to cinch their annual earning goals
But this year’s climate presents a different playing field — customer values, behaviors, and motivations have drastically changed. To ensure you maintain your Q4 profitability and hit your financial goals in preparation for 2023, you’ll need to bring new life to your campaigns.
Join GreenBook and Ericka McCoy, CMO of Resonate, for a crucial discussion about how to leverage more dynamic data to elevate your upcoming campaigns, empower your creative with human values, and easily engage your holiday customers. We’ll also explore 3 key consumer segments that you should have on your radar this holiday season and heading into 2023, and uncover practical strategies to ignite scalable personalization that can boost ROI before year-end.
What You’ll Learn:
- How to enhance data-driven segmentation and personalization strategies.
- Actionable tips and strategies to better inform your campaigns with artificial intelligence driven data.
- How to determine the most effective and valuable channels to activate for your upcoming marketing campaigns.
Hosted by
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Guest speaker
Erika McCoy CMO @ RestonateG
Ericka McCoy, Chief Marketing Officer, is a global marketing executive experienced in building brands, facilitating growth and driving revenue in the high-tech, telecom, manufacturing, energy and hospitality sectors across North America, Europe and Asia.
