About this event
The context for innovation is changing:
• In a VUCA world, new tensions are emerging constantly
• The competitive landscape is shifting with start-ups finding it easy to challenge
•E-commerce is moving the way innovations are delivered to the market
In this new environment, the ability to adapt quickly to an ever-changing environment is a key success factor. Marketers need to have processes and solutions that are both rigorous and agile, so they can make timely decisions. The most successful companies innovate at speed and in the same time, never forget to integrate long term objectives: innovation is the foundation for brand growth.
During this webinar, Kantar Insight experts and directors of major European brands will share though leadership and best practices on how to successfully put agility, consumers and brands at the heart of innovations from idea identification to product launch.
Hosted by
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Guest speaker
Anne-Marie Dubosc Marketing & Innovation Manager @ BicG
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Guest speaker
Daphne Dimitria Head of Innovation @ Kantar GreeceG
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Team member
Imene Mimouni Marketing Manager Kantar Marketplace @ Kantar InsightsIM T
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Guest speaker
Jochen Vandenbossche Account Director Innovation @ Kantar BelgiumG
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Guest speaker
Feike Stegeman Research Executive Innovation @ Kantar NetherlandsG
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Guest speaker
Marie-Alexandra Sabbe Marketing Manager Biscuiterie @ Jules DestrooperG
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Guest speaker
Myrna Grol Proposition Insights Manager @ Philips Domestic AppliancesG
Kantar
Understand people, inspire growthKantar is the world’s leading data, insights and consulting company. We help clients understand people and inspire growth.
