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Optimizing Nonprofit Landing Pages for Better Results on Google: Ads, AI, and Organic

About this event

Getting clicks but not conversions? Your landing page could be the missing link.

We’re breaking down what Google actually looks for, and how your page structure directly affects ad performance, AI signals, and organic visibility.

In nonprofit marketing, clarity isn’t just optional, it’s what turns interest into action.

We’ll show you how to fix the landing page issues that quietly drag down your results across Ads, AI, and SEO.

Save your spot and start turning traffic into real action.


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In this webinar, we'll explore:

🔍What google looks for in high-performing nonprofit landing pages

⚠️Fixing common mistakes that hurt your ad grant results

🔧Aligning message, tracking, and page experience for smarter results


📢 About the speaker 📢

Malou De Gracia | Nonprofit Education Specialist at Getting Attention

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Malou is the Nonprofit Education Specialist at Getting Attention, where she helps nonprofits learn more about the Google Ad Grant and how to manage it effectively. With more than 20 years of experience, including more than seven years of experience in marketing and technology, Malou is well-versed in the demands of the digital era.

Prior to her work at Getting Attention, Malou was a moderator for a leading nonprofit education platform, where she planned and hosted free educational webinars on topics ranging from search engine optimization, donor engagement, fundraising tips, and more. Most recently, she worked in the mission-driven sector, advising organizations on improving their search outcomes. She brings that wealth of knowledge and deep understanding of the needs of nonprofits to her webinars for Getting Attention.

In her free time, you can find Malou collecting pottery (she'd make her own if she had the equipment!) and propagating her houseplants.

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    Malou De Gracia Getting Attention

Getting Attention

Expert Ad Grant Management

Getting Attention is the #1 agency specializing in Google Grant management for nonprofits. We offer expert advice and account management services to help nonprofits maximize their $10,000 monthly Google Ad Grant to reach new audiences.