Caretta Research invites you to their event
About this event
Broadcast, telco and media companies are often at a huge disadvantage in procurements — they may only buy a particular product once every 5-10 years, but their potential suppliers sell all the time.
Packed with insider tips from Caretta Research’s team running successful procurements for some of the industry's biggest names, this webinar will help you tilt the odds back in favour of media tech buyers.
Join us to learn how to:
🛒 Be in full control of the buying process to get what you actually need — not what the suppliers most want to sell
🔝 Shortlist the right vendors and avoid landing the wrong contenders
🛠️ Structure requirements and RFPs for maximum results
▶️ Run effective demos and proofs-of-concept
💰 Scope and size your projects to drive maximum value from suppliers
Essential for anyone involved in specifying, choosing or buying streaming, broadcast and media technology looking to streamline the vendor selection process and secure the best value for their budget at the NAB Show and in the year ahead.
Bonus: Attend and receive our exclusive “How not to F*** up media procurement" report, a must-have for any broadcast media decision-maker.
Hosted by
At Caretta Research, Rob leads the industry’s most-experienced team of media-tech analysts helping buyers and suppliers make better technology decisions. Caretta Portal provides market data, deployments, vendor news and market sizing. Rob also runs advisory work on product and market strategy.
Ed has over 20 years’ experience analysing media tech, formerly as Chief Analyst for Ovum after a spell leading its TV & OTT practice, and earlier leading Strategy Analytics’ digital media practice. Ed’s expertise is in entertainment distribution and the technology and consumer factors driving it.
Rebecca is a research analyst at Caretta Research with a passion for communication and connectivity which translates into the enthusiastic and human-centric approach of her work.
Caretta Research is helping media technology buyers and suppliers make better technology decisions by using real information. We're helping vendors understand and target their potential market, and to help buyers identify the most-suitable solutions—saving time, reducing risk and lowering costs.
