Developing brands and messaging for controversial topics

Every infrastructure project comes with built-in controversy. With countless stakeholders, from government agencies and industry regulators to local communities and activists, even the best-intentioned initiatives can face scrutiny. 

So, how do you develop a brand that conveys your values, for example, trust, heritage, inclusion? 

Join us for our latest webinar: Developing brands and messaging for controversial topics, where we’ll break down: 

• Why branding matters even more when the topic is sensitive or polarising 
• Messaging fundamentals to help you stay clear, honest and inclusive 
• Real-world examples of brands that got it right… and where some missed the mark 
• Our approach to guiding clients through branding and rebranding in high-stakes situations. 

If you work in a sector where trust and perception are key, this webinar will give you essential tools and insights to confidently shape your brand narrative.