Building a Case for Support That Inspires Action

Your $10,000 Google Ad Grant can help more people discover your nonprofit online. But what happens after they click?

In this fireside chat, Jena Lynch, Head of Community Engagement at Donorbox, will share how nonprofits can create clear, compelling messaging that helps website visitors understand their mission and take action.

Drawing from her experience helping thousands of nonprofits strengthen their fundraising efforts, Jena will discuss how to build a strong case for support, answer the critical question every potential donor is asking: "Why should I give to you?" and create donor-centered messaging that resonates.

She'll also share how nonprofits can take that core message and adapt it across their website, donation page, email appeals, and fundraising campaigns to create a more consistent supporter experience.

Whether you're preparing to drive more traffic to your website or simply want to improve how your organization communicates online, you'll leave with practical ideas to help supporters connect with your cause and become donors.

✅ In this session, you’ll learn how to:

• Build a clear case for support before driving more traffic to your website
• Explain why your nonprofit’s work matters beyond your mission statement
• Answer the donor’s key question: “Why should I give to you?”
• Use storytelling to help supporters connect with your mission
• Carry your core message across your website, donation page, emails, and campaigns

📆 Register for free. Spots are limited, and the recording is included.

Note: By registering, you agree to receive communications from Getting Attention and Donorbox about this webinar and related follow-up resources.

📢 About the speaker 📢

Jena Lynch | Head of Community Engagement at Donorbox

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Jena is Head of Community Engagement at Donorbox and host of The Nonprofit Podcast. She works closely with nonprofit organizations around the world, helping them build stronger connections with supporters through effective fundraising and communications strategies. Through hundreds of conversations with nonprofit leaders, fundraisers, and sector experts, Jena brings practical insights on donor engagement, storytelling, and what inspires people to give.