Bridging the Disconnect Between Dealers and Modern Consumers

SUMMARY

Modern consumers shopping for cars have more information and MORE WAYS to buy a car than ever before. This means that the modern consumer has higher expectations than ever before. Jose Morales, Director of Strategic Partnerships & Brett Kelly, Executive VP of Dealer Performance at Applied Concepts will talk about how things have changed, and what dealerships are doing today to bridge the gap between them and the modern consumers.

AUDIENCE

Sales Reps, BDC, Sales Management, Executive Team

HOSTED BY

• Jose Morales - Director of Strategic Partnerships
• Brett Kelly - Executive VP of Dealer Performance

AGENDA

The webinar will highlight the disconnect between dealers and the modern consumer. The objective is to help you and your team understand why that disconnect exists AND how you can bridge that disconnect to ensure quality connections with modern consumers.

Topics will include:

• Why does the disconnect exist?
• Trust and the idea that "Buyers are Liars"
• Carvana, Vroom and Others: Buy through us and don’t get ripped off
• Why dealers and consumers are (unbeknownst to them) perfectly aligned
• Bridging the disconnect through a "give and take"