About this event
The latest study published in Internet Retailing is projecting that consumers will cut their Christmas spending by as much as 50% this year, instead looking for Black Friday bargains.
Getting Black Friday right this year will be key for retailers. so we’ve assembled a team of experts to share their wisdom. In the session, we will be covering:
- Trends that are affecting consumer buying decisions
- Paid media best practices for Black Friday
- How to re-engage and retain Black Friday customers
Presenting will be Andy Blewden and Wes Parker, Co-founders of DemandMore. Andy has 8+ years of experience helping the UK's biggest brands including JD Sports, Secret Escapes and Which? drive better paid media performance.
Wes Parker has 7+ years of experience in paid media. He is a columnist for Econsultancy and Campaign Magazine and recently spoke at the leading search conference SMX Advanced.
In this 45-minute session, there will be a 30-minute presentation, followed by an interactive Q&A session where you can ask Andy & Wes your questions.
Hosted by
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Team member
Wesley Parker Co-Founder @ DemandMoreT
Wes has over 8 years paid media experience across agency and client side. He is a columnist at Campaign Magazine and recently spoke at SMX Advanced.
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Team member
Andy Blewden Co-Founder @ DemandMoreT
Andy has 9+ years’ experience in paid media, working with leading brands including JD Sport, Which? Funding Options and Secret Escapes.
DemandMore
Don't Settle For Less. DemandMore.We’re a demanding bunch!
We're digital heavyweights who demand: More of the data, more of the platforms, more of the creative and more for our clients
