The Menopause Gap: Consumer Language vs. Brand Messaging

Considering launching a menopause support supplement?

Take a few minutes to hear from your target audience first.

Join CPG Radar and a featured expert from Kaneka on September 29 at 1:00 PM ET for a data-driven look at the gap between consumer needs, category marketing and the supporting science. We’ll examine how women describe their symptoms and product experiences, how brands position today’s leading ingredients, and where demand may be moving next.

The discussion will explore why familiar solutions such as black cohosh continue to dominate despite gaps in substantiation and tolerability. We’ll also look at the shift from “menopause support” toward “hormonal balance” and how emerging gut-mediated approaches may give brands a more credible way to connect symptom relief with hormone metabolism.

In this session, we’ll cover:

• The vocabulary gap between women’s lived experiences and category marketing
• What consumer feedback reveals about efficacy, trust and tolerability
• Where familiar menopause ingredients are overused or under-substantiated
• Why demand is shifting toward hormonal balance
• How Kaneka is developing science-backed approaches to support the estrobolome and hormone metabolism

The presentation will conclude with a discussion and live audience Q&A.