Game Plan 2024: Navigating the Data-Driven Future of Sports Partnerships

Thursday, March 28 | 12:30 PM ET

Game Plan 2024: Navigating the Data-Driven Future of Sports Partnerships

This episode of SBJ Live will help brands and rights holders collect and report accurate and actionable data to improve sponsorship measurement and valuation. KORE will share with the audience results from its annual State of the Industry report.

Who Should Attend:

• Team/league representatives working with sponsors/partners
• Brands activating with teams/leagues
• Vendors working in sponsorship valuation, data and analytics
• Venue operators working with teams and sponsors to activate

Speakers include (Additional speakers to be announced)

RJ Kraus | Head of Sponsorship Intelligence, KORE; Co-Founder, Hookit

Lauren Greenfield is Vice President of Global Partnership Strategy and Development at Monumental Sports & Entertainment (MSE), directing the corporate partnership strategy across the full Monumental portfolio, inclusive of the Washington Wizards (NBA), Capitals (NHL), Mystics (WNBA), Capital City Go-Go (G-League) and Wizards District Gaming (NBA2K). In her role, Lauren manages a team of six strategists and graphic designers, collectively positioned as an in-house agency that leads platform ideation, campaign creation, and creative development for a deep and diverse roster of clients. Prior to joining Monumental, Lauren worked at the National Hockey League in New York City. She holds a bachelor’s degree from the University of South Carolina and a Masters in Sports Industry Management from Georgetown University.

Registration is free. All registrants will receive a recording of the webinar following the event.

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**This episode of SBJ Live is sponsored and produced in coordination with a sponsor. The SBJ editorial team was not involved in the production of this episode.