About this event
As we gear up for the fast-approaching new year, there’s no better time to dive into the treasure trove of rich texting data from the past year!
Join Greenbook, TextUs, and leading strategic research and consulting firm Benenson Strategy Group (BSG), for a free webinar on Thursday, December 7th at 1 pm ET as we explore and discuss the new TextUs SMS Engagement Report that reveals consumer text messaging trends that can help guide your strategic decisions in 2024 and beyond.
Through these fresh data points and TextUs’ own usage data, you’ll learn about the distinct consumer attitudes, usage habits, and preferences that power SMS. You’ll also uncover how text messaging’s growth has led to new advances in consumer research.
A few key highlights you can expect to discuss:
- 79% of users aged 18-29 find sending rich media a way to stay connected, while 65% of those 65 and older find this helpful.
- Only 2% of users say that they usually ignore text messages as much as possible.
- 63% of users say text messaging is their go-to method for daily communication with people they know.
- 8% of smartphone users are likely to participate in a survey via SMS only.
Register now to gain access to all data points and receive the free report!
Hosted by
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Guest speaker
Martin Payne CEO @ TextUsG
Martin Payne is the CEO of TextUs and an experienced leader of growth-stage companies. Previously he was at Mersive Technologies, where he helped the company achieve industry-leading growth in the wireless collaboration market by overseeing marketing, inside sales, account management, and customer support. Prior to that, Payne was chief operating officer of GutCheck, a technology-based provider of agile consumer insights and analytics used by Global 2000 companies to optimize product innovation and marketing communications.
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Guest speaker
Mitch Markel Senior Partner @ Benenson Strategy GroupG
Mitch Markel, senior partner at Benenson Strategy Group, is a classically-trained opinion researcher and an expert in marketing strategy, brand communications, and targeting. For more than 20 years, Mitch has been challenging assumptions and conventional wisdom in market research, utilizing cutting-edge methodologies to answer tough questions for companies, both large and small, and providing new levels of insight into their categories and audiences.
