About this event
Consumer centricity and putting the consumer first is all the rage in modern consumer companies. But what does it mean to be a customer obsessed organisation? And how do you make it happen?
In this 30-min fireside chat with Estrella Lopez-Brea of General Mills, we will take a deep-dive into strategies for bringing the consumer closer to your organisation.
You will learn:
- What it means to be a truly consumer centric organisation
- How to successfully drive initiatives to increase consumer understanding
- Pre-requisites and common pitfalls for consumer centric efforts
- And much more
We will also host a 15 minute live Q&A afterward.
Speakers:
Estrella Lopez-Brea is the Head of Insights for Snacks, Ice-Cream and Compete at General Mills. She has more than 20 years of experience from leadership positions in iconic FMCG companies such as Coca-Cola, Nestle breakfast cereals and most recently General Mills. In 2018, she received the CEO Exceptional Performance Award for creating and deploying a global growth framework that brought the entire organisation closer to the consumer. Estrella holds a degree in Business Administration specialising in Marketing from Loyola University Chicago.
Thor Olof Philogène is the CEO and co-founder of Stravito, an AI-powered storage and sharing system for market research with clients such as Electrolux, Carlsberg and Danone. Before Stravito, Thor held several prominent leadership positions. He founded and sold his first business in 2010, and went on to become the Chief Revenue Officer at fintech company iZettle, which was since acquired by Paypal. Thor holds an M.Sc. in Business Administration from Stockholm School of Economics.
Stravito
Simplify knowledge discoveryCentralize your market research, so the entire organization can find and access vetted insights in a matter of seconds. With Stravito, knowledge management can really be that easy.
