Tech-Driven Fantasy: How IBM Enhances ESPN’s Fantasy Football Experience

Wednesday, October 28 | 12:30 PM ET

Fantasy football is a big deal for ESPN. It drives digital engagement and increases viewership. To improve users’ experience—and keep them playing fantasy—ESPN taps the artificial intelligence power of IBM’s Watson to scour data points and process natural language to enhance decision making. The result is a unique melding of man and machine analysis, enabling ESPN to offer a rich product to fans.

Speakers

Elizabeth O'Brien is the Program Director, IBM Sports & Entertainment, Partnerships. Elizabeth has 18 years with IBM and has spent the last 9 years managing IBM's relationships, strategy, marketing and communications for Wimbledon, US Open Tennis, the Masters, ESPN Fantasy Football, and eSports.

Chris Jason is the Senior Director of Product for ESPN Fantasy Sports and Interactive at The Walt Disney Company. He is responsible for all of ESPN’s industry-leading sports gaming products, including ESPN Fantasy Football, ESPN Tournament Challenge and Streak, which are enjoyed by millions of sports fans every year. Chris joined ESPN in 2006 and has led a variety of consumer-facing platforms and products for ESPN’s digital businesses.

John Kent is the Program Manager, IBM Sports & Entertainment, Partnerships. John has 37 years with IBM and has spent the last 20 years managing IBM's relationships, digital strategy and related digital platforms for Wimbledon, US Open Tennis, the Masters, ESPN Fantasy Football, Pebble Beach and the Grammy's.

Dan Kaufman | Managing Director, SportTechie (moderator)

Registration is free. All registrants will receive a link to watch the recording once the session concludes.

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