Paid Media Masterclass: How to Effectively Brand Your Business with Paid Ads

Brand recognition is crucial in today's digital landscape. Even the most recognized brands, like Coca-Cola, Nike, and Google, invest heavily in paid ads.

Why? Because no one can buy from you if they don’t know you exist.

In this exclusive masterclass, Single Grain’s Director of Paid Media, Stephanie Balaconis, and CEO Eric Siu, will show you how to effectively leverage paid ads to build your brand and stay front of mind with your audience.

What You’ll Learn:

• Performance Marketing Vs Brand Marketing: Which is better?
• Why Paid Branding Matters: Discover why companies of all sizes, from startups to global giants, use paid ads to ensure their brand is top of mind.
• When to Brand: Understand the key moments that trigger when investing in paid branding makes sense. 
• Platform Options: Explore the best platforms for paid branding, including TikTok, Meta, YouTube, Spotify, and LinkedIn, and learn how to choose the right one for your audience.
• Key Metrics for Success: Understand which KPIs most accurately measure success with branding. 
• Case Studies & Real-World Examples: See real examples of how paid branding has driven growth for e-commerce and B2B companies.
• Practical Steps to Get Started: Learn how to test, A/B split creatives, and optimize your ad targeting to ensure you’re reaching the right audience at the right time.

Whether your brand is new to branding or your company just needs more direction, this free masterclass will provide actionable insights on how to balance short-term ad ROI with long-term growth through paid branding efforts.

Don’t miss out on this opportunity to transform your brand’s visibility with the power of paid ads. Register now and start building a lasting brand presence!

See you there!