Reaching the Next Generation: Search Strategies That Attract Younger Supporters

What would change if your nonprofit became the first result young people see when they look for ways to help?

We’re walking through how search ads can bridge the gap between their online behavior and your mission. This matters because younger supporters often start their journey with a quick Google search. You’ll get clear steps to build campaigns that speak their language and move them toward action. Join us and tap into an audience that’s ready to engage.

📆 Register now! Can't make it? Sign up to get the recording!

Note: By registering for this webinar, you consent to receive communications from Getting Attention using the contact information you provide.

In this webinar, we'll explore:

• How younger audiences use search to discover causes and opportunities
• Choosing keywords that match youth-driven questions and motivations
• Writing ads that resonate with younger supporters and feel authentic
• Designing landing pages that match their expectations and reduce friction
• Using search data to refine outreach and grow long-term youth engagement

📢 About the speaker 📢

Malou De Gracia | Nonprofit Education Specialist at Getting Attention

Connect on LinkedIn

Malou is the Nonprofit Education Specialist at Getting Attention, where she helps nonprofits learn more about the Google Ad Grant and how to manage it effectively. With more than 20 years of experience, including more than seven years of experience in marketing and technology, Malou is well-versed in the demands of the digital era.

Prior to her work at Getting Attention, Malou was a moderator for a leading nonprofit education platform, where she planned and hosted free educational webinars on topics ranging from search engine optimization, donor engagement, fundraising tips, and more. Most recently, she worked in the mission-driven sector, advising organizations on improving their search outcomes. She brings that wealth of knowledge and deep understanding of the needs of nonprofits to her webinars for Getting Attention.

In her free time, you can find Malou collecting pottery (she'd make her own if she had the equipment!) and propagating her houseplants.