Behind the Bricks - Lego Group Leverages Digital Technologies to Transform Business Model

Behind the Bricks - Lego Group Leverages Digital Technologies to Transform Business Model

There isn’t a person among us who hasn’t played with LEGOs at some stage in their lives. We pass on bags of LEGO bricks from generation to generation, yet the company still manufactures a whole lot of new LEGOs each year. In fact, laid end-to-end, the number of LEGO bricks sold in 2021 would stretch to more than 21 times around the globe. One of the reasons for the company’s success is the constant innovation of its manufacturing process, at all levels of industry. This session will explore the opportunities and challenges faced by the Danish toymaker on their digital transformation journey, and the key lessons learned along the way. Discover the emerging technologies in place to take productivity and quality to the next level and hear the company’s plan to make LEGO bricks from sustainable sources by 2030 without compromising quality or safety.

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