Performance Marketing Masterclass: from Crisis to Opportunity

For most businesses, this is a time of unprecedented challenge and uncertainty. Consumer behaviour has changed dramatically and brands are having to react with urgency.

While driving efficiencies across all marketing channels becomes critical, in crisis also often comes opportunity. Many retailers have seen spikes in demand for certain products or ranges, while others have been able to pivot their offering to capitalize on the current circumstances.

Whether you need to steady the ship or scale rapidly, performance marketing activity should be your first port of call.

Join this 1-hour session to hear from senior marketers who are currently navigating this crisis for some of the UK’s leading retailers. We'll be using live chat, polls and Q&A throughout so you can share your challenges, thoughts and ideas as part of the conversation.

We’ll be exploring how to:

• Gain control of your paid search
• Leverage smart bidding to target high value customers and maximise media spend
• Manage channels effectively to capitalise on changing demand
• Rapidly optimise your customer experience and conversion
• Bypass production web development and make crucial site updates
• Drive organic performance with relevant PR coverage and links (and avoid a backlash)
• Achieve a single view of performance across all channels and platform