Stop Leaving Money on the Table: How AI Turns Customer Engagement into 24/7 Revenue

Most trades businesses are sitting on thousands of past customers — and leaving up to 20% of potential revenue untouched.

Join us for this short, practical webinar to learn how AI-driven customer engagement turns your existing Simpro data into a 24/7 revenue engine. We’ll unpack why manual follow-ups don’t scale, why generic mass emails fail, and how Delight, Simpro’s newest AI-powered add-on, helps trades businesses re-engage customers with highly personalised, automated nudges — all without extra admin or technical setup. If you want more revenue without more leads, this session is for you.

What You’ll Learn

• Why ignoring existing customers creates a “leaky bucket” that costs trades up to 20% in lost revenue
• The real economics of retention: why re-engaging a past customer is 25x cheaper than finding a new one
• How AI can deliver 1:1 personalised follow-ups at scale using your existing Simpro data
• Real-world examples across HVAC, plumbing, security, fire, and solar
• How you can be live and generating value in as little as 30 minutes

Who Should Attend

• Trades business owners and operators
• Sales, marketing, and customer experience leaders
• Anyone responsible for driving repeat work, maintenance, or upsell revenue
• Simpro customers looking to get more value from their existing database

Why Attend This Webinar

• Stop leaving money on the table — unlock hidden revenue already in your CRM
• No fluff, no theory — practical insights you can act on immediately
• Designed for trades — not generic email marketing or “one-size-fits-all” automation
• Fast ROI — see how best-in-class businesses drive up to a 20% revenue lift

Speaker

Will Dinkel

Vice President & General Manager, Simpro