Getting traffic is one thing, turning it into donors and subscribers is another.

We’re breaking down how to use the Ad Grant to grow your email list and nudge people toward giving. That means intentional targeting, high-performing landing pages, and a clear conversion path. Join us and learn how to turn searchers into supporters.

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Note: By registering for this webinar, you consent to receive communications from Getting Attention using the contact information you provide.

In this webinar, we'll explore:

• How to choose keywords that attract people ready to engage, not just browse
• Creating pages that turn clicks into email subscribers (and eventually, donors)
• Tips for nurturing your list toward donations
• How to monitor performance and spot gaps in your ad-to-action journey

📢 About the speaker 📢

Malou De Gracia | Nonprofit Education Specialist at Getting Attention

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Malou is the Nonprofit Education Specialist at Getting Attention, where she helps nonprofits learn more about the Google Ad Grant and how to manage it effectively. With more than 20 years of experience, including more than seven years of experience in marketing and technology, Malou is well-versed in the demands of the digital era.

Prior to her work at Getting Attention, Malou was a moderator for a leading nonprofit education platform, where she planned and hosted free educational webinars on topics ranging from search engine optimization, donor engagement, fundraising tips, and more. Most recently, she worked in the mission-driven sector, advising organizations on improving their search outcomes. She brings that wealth of knowledge and deep understanding of the needs of nonprofits to her webinars for Getting Attention.

In her free time, you can find Malou collecting pottery (she'd make her own if she had the equipment!) and propagating her houseplants.