About this event
In today’s digital world we all know that social media can generate leads for business, but so many organisations are skipping the key steps to do this successfully through social media. Without an effective plan and knowing who you want to target, your activity can quickly become aimless, ineffective and a waste of your time and money.B2B businesses can run into several challenges when generating leads through social media. Are you targeting the right customers?
Have you set the right objectives and goals? Are you managing and tracking your leads successfully into conversions and sales? In this 30-minute webinar from SocialB, we will show you how to map out your ideal customers so that you can specifically target them on social media. Then, we will show you how to track your leads using the right tools and practices, helping you increase conversions and elevate your social media strategies. This webinar will give you an overview of:
- How to make sure you are generating quality leads
- Knowing your customer demographics
- How to target your ideal customers using LinkedIn Ads
- How to track your leads effectively
Hosted by
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Guest speaker
Lynsey SwealesG
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Team member
Rob John Managing Director @ The CMAT
I work with the content marketing industry, both in the UK and overseas. Working closely with publishers, agencies, and in-house content creators, the team and I are able to continuously help educate those in the industry, whilst engaging and growing the wider content community.
